Digital Marketing Services


Raven offers full-service digital marketing packages.  We work wih an 8-person digital team and each person specializes in a specific area of digital including: Google paid search, search engine optimization (SEO), video and content development, Facebook advertising, email marketing, website development, and strategy/reporting.

  • 3 to 6 month packages that are customized based on the needs of your company.
  • All marketing plans start with an audit process to analyze existing performance, competitor sites, keyword strategy, and goals for growth.
  • Services are offered individually or combined in packages

Video-Marketing

VIDEO PRODUCTION

About Us Video: Used to tell the story of your company.  2 to 3 minutes.  Used to create a strong first impression for new potential customers.

Topic Videos: Shorter videos based on specific topics.  Used to support Search Engine value and as content for advertising campaigns.

WHY: You have a very short window of time when a new user comes to your website.  Video is the most effective way to tell your brand story and engage with users in a short amount of time.


Google-Adwords

GOOGLE ADWORDS

  • Paid Search: Display your ads for exact keyword searches.  Can be targeted by location, time, and user profiles.
  • Google Shopping:  Display products in the Shopping section of search results. Users can compare prices from different vendors.
  • YouTube Commercials: Guaranteed views to play your company videos for specific searches and video topics.
  • Remarketing:  Follow website visitors across the web with ads for up to 60 days after they visit your site.
  • WHY: Google AdWords works.  It is the #1 source of traffic for users that show intent for your product or service offering.

SEO

SEARCH ENGINE OPTIMIZATION

  • Develop content to increase your rankings in Google organic search results.  This is done with a comprehensive strategy with keywords, link building, content posting, and press releases.
  • WHY: A fixed investment in Organic Search and lead to long-term traffic results

Facebook-Ads

FACEBOOK ADVERTISING

  • Types of Ads: Page Likes, Post Engagement, Website Conversions (e-commerce sales), Product Carousel, Video Views, Mobile News Feed, and Lead Generation (user submits email).
  • WHY: Facebook offers the most advanced targeting of any marketing channel.   The traffic can also be optimized to be less expensive than other sources like Google Search or YouTube.

Email-Marketing

EMAIL MARKETING

Automated campaigns and responses based on customer behavior for e-commerce or service business.

  • E-commerce: New customers, abandoned cart, product recommendations, reviews, coupons.
  • Service Business: Topic-based content newsletters
  • WHY: Email is the most powerful way to keep customers informed and is an inexpensive way to deliver content to a targeted audience.

Reporting-Dashboard

WEBSITE & REPORTING

All marketing plans can include some level of website development to support marketing efforts:

  • Update content for search performance and connect user “Calls To Action”
  • Install website tracking and reporting
  • Setup phone call tracking
  • Build lead capture forms
  • Create custom dashboards for marketing and goal reporting

Recent Projects